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Blog

Better than Brainrot

Practical insights on AI strategy, workflow automation, and capability building for print, signage, and promotional product businesses. 

Written by Emma Farquharson, Ph.D.

The Job Is Done. The Customer Is Gone. Here’s Why.

July 1, 2026
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Your Customers Are Getting Smarter Before They Call. Is Your Business Ready?

June 1, 2026
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“We’re Unique” Is Not an AI Strategy

May 22, 2026
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The AI Speed Trap: Why Faster Print Operations Aren’t Always More Profitable

April 22, 2026
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Your Best Salesperson Is Already on Your Team. They Just Can’t Get to It.

March 22, 2026
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His Print Shop was Running on His MEMORY!

March 11, 2026
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Here’s what’s clear to me from my ISA prep…

February 26, 2026
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AI Didn’t Give You Free Time. It Gave You a Choice.

February 22, 2026
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From Engineering Viruses to Fixing Workflow Chaos in Print

February 21, 2026
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5 AI-Powered Prompts to Strengthen Your Business Decisions

January 26, 2026
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Embracing a New Approach: How AI’s Framework Averted Disaster and Transformed the Quarter

December 29, 2025
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