This webinar introduces Comet, an AI-powered browser assistant by Perplexity, designed to reduce click fatigue and streamline web research and routine administrative tasks. Watch to learn how SMB professionals can reclaim time and mental energy by offloading repetitive work while staying mindful of security and oversight.

Key Topics Covered:

Understanding Comet’s Foundation:

The session begins with a refresher on Perplexity’s core technology, explaining how its retrieval-augmented generation (RAG) approach differs from traditional search engines. Unlike Google’s endless blue links, Perplexity searches, synthesizes, and provides direct answers with clickable citations, forming the foundation for Comet’s advanced capabilities.

Security and Privacy Considerations:

Emma addresses critical security concerns, including early prompt injection vulnerabilities that have since been patched. She discusses Perplexity’s announced plans to track comprehensive browsing behavior for personalized advertising, emphasizing the importance of treating Comet like a “brand new intern” – capable but requiring oversight.

Real-World Applications:

 Two live demos showcase Comet’s practical applications. The first demonstrates travel research, where Comet successfully navigates Airbnb to find suitable accommodations in Bangkok based on detailed criteria, completing in minutes what would typically take hours of manual clicking and comparison.

Integration Challenges:

The second demo attempts to create a learning resource hub by pulling materials from ClickUp University into Notebook LM. While unsuccessful due to permission restrictions between platforms, this demonstration reveals both the potential and current limitations of AI browser integration.

Practical Insights:

Throughout the webinar, Emma provides honest commentary on where Comet excels (bulk research, administrative tasks, tab management) and where human oversight remains essential. She emphasizes that while Comet can handle repetitive, low-value tasks, strategic decision-making and quality validation still require human judgment.

Value for SMB Professionals

• Time savings on daily research and admin: Automates repetitive steps, freeing up hours for strategic work.
• Improved focus and reduced cognitive load: Shortens the path from information discovery to decision.
• Enhanced productivity for common SMB tasks: Travel planning, onboarding, vendor research, and status updates can be streamlined.

Important Considerations

• Security and privacy: Prioritize data protection and understand permission settings.
• Human oversight is essential: AI browsers aren’t perfect; review results and actions.
• Potential for tracking: Be aware of data sharing and monitoring implications.
• Offloading administrative work: Use responsibly to augment, not replace, human judgment.

Main Takeaway

AI browsers like Comet can help professionals reclaim time by handling repetitive tasks, but they should be used with caution—respecting permissions, data sharing settings, and ongoing human review.