In this Q&A session, attendees learned about crucial strategies for improving operational efficiency within small and medium-sized businesses (SMBs). The session provided actionable insights and best practices for optimizing workflows, leveraging technology, and fostering a culture of continuous improvement.

Emma Farquharson discussed the new Google tool (NotebookLM) that uses natural language to create websites, edit images, and videos, emphasizing its integration with Google’s ecosystem. She highlighted the importance of using licensed music and the shift towards AI-driven SEO, focusing on clarity, semantic structure, authority, and search intent. Emma addressed questions on structuring Discover sources queries, checking content in AI answers, placing FAQs on websites, and balancing long-tail versus short-tail keywords. She recommended a quarterly refresh cycle for citations and a weekly content posting schedule for SMBs. Upcoming topics include using Zapier for automations.